OUR MISSION
To bring the best of big brand marketing strategies to the heart of growing Australian businesses, leveraging the latest AI capabilities to accelerate success.
OUR VISION
We envision a future where every Australian business is equipped with the same powerful marketing tools as the world's leading brands.
Our vision is to be the driving force in this transformation, utilising the best of AI to level the playing field, ensuring sustainable growth and a certain future for our clients.
MEET the FOUNDERS/
YOUR GAME-CHANGERS
Our Journey
Founded by marketing leaders Laura Craig and Justin Kabbani, the AI-Powered Marketer program was created to address the gap in marketing skills in SMEs and to empower leaders with the latest and greatest in AI. Today, it represents the most effective marketing strategy and AI fused into one powerful toolkit.
With a background in psychology & marketing, Laura craig brings a unique perspective to AI-driven marketing, making complex strategies accessible & effective.
A visionary Creative & AI implementor, Justin kabbani has transformed the marketing and digital landscapes for AusSIE and global brands and now trains leaders to become ai-powered.
Laura Craig
CHIEF MARKETING OFFICER
& MARKETING AGENCY FOUNDER
Laura Craig is a seasoned marketing strategist and the founder of VIVO Marketing, boasting 16 years of extensive experience in the field. Her expertise spans across working with over 350 brands, ranging from top-tier corporates to SMEs. Laura's unique approach combines high-level marketing strategies with practical execution tactics, enhancing efficiency and optimising budgets. She has a robust background in psychology, which she skilfully integrates into her work to forge deep connections with audiences.
Professionally, Laura's journey includes significant roles in sales, category, and marketing at renowned companies such as Unilever, L'Oréal, and Carlton United Brewery. Since founding VIVO Marketing in 2016, she has guided over 350 SMEs in crafting impactful strategies and executing marketing tactics.
Laura is also an adept mentor and trainer, having facilitated numerous courses including the Lead Generation Maximiser and Business Momentum for Coaches. Her academic credentials include a double degree in Marketing and Psychology, complemented by various courses in business and marketing mastery.
Laura Craig brings big brand experience from personally working on major Australian and global brands, including:
JUSTIN KABBANI
AI IMPLEMENTATION EXPERT
& CREATIVE AGENCY FOUNDER
Justin Kabbani is an esteemed keynote speaker, AI implementor, and ChatGPT expert with a strong background in marketing and creative advertising. As the Co-Founder and Managing Director of Hardhat- a renowned creative agency, he has nearly two decades of experience in leading and innovating for prominent Aussie and international brands like Virgin, Deakin, Kogan.com, and Docusign.
Justin has a talent for converting emerging technology into practical business strategies, evident from his work in developing early websites, mobile apps, and social media platforms for brands. He now focuses on helping emerging and mid-tier businesses leverage Artificial Intelligence, catering to a wide range of clients, from solopreneurs to large corporates.
Philosophically, Justin emphasises enhancing performance through AI, focusing on empowerment over replacement of human talent for building stronger, more profitable businesses. He is also a Certified Flow Coach and his approach combines ChatGPT, Copilot and Gemini expertise with Flow State mastery, aiming to unlock the creative potential in individuals and teams in the evolving business world.
Justin Kabbani brings big brand experience from personally working with major Australian and global brands, including:
